- Providing broadcasting services in the fields of information, education and entertainment through programs which maintain a proper balance in their subject matter and a high general standard of quality and morality.
- To broadcast the programs for national unity and principles of democracy, freedom, equality, tolerance and social justice.
- To reflect the urge and aspiration of people of Jammu Kashmir in general and Mirpur Division in particular.
- To highlight the economic, agricultural, social, political, religious and cultural activities in the form of discussion programs, plays, features, documentaries, audience-participated talk show, general talks, interviews and social themes, music and breaking news and current affairs programs.
- To highlight the local issues and problems faced by the people and strive for formulating a prosperous & healthy society by bringing a positive change in the attitude of the people of the area. The marketing and advertising wing intends to develop consensus and interaction with different organization, associations and institutes to highlight their projects and schemes positively and effectively.
- The marketing wing strives to provide Healthy Entertainment, Education through Information, Solution of Problems and Promotion Campaigns of client’s products. The department provides its clients an excellent opportunity for promotion of their products and messages, media campaign of their department in the form of advertisement with a very reasonable package.